Basics of Email Marketing

Name: Basics of Email Marketing
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Learn how to use email to find customers, build your brand and drive sales in this free online digital marketing course.

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Learning Outcomes

In this free course, you will learn how to:

Identify suitable topics and create autoresponders to monetize your interest or expertise
Analyze the market associated with your chosen topic or product through market research
Compare ways to create content to sell products or market brands
Evaluate the required number of autoresponder messages for your target customers
Compare the features of free and paid website hosting services used to set up your site
Explain how to create a list of email addresses for autoresponder messages
Discuss the importance of selecting keywords and finalizing SEO methods used to drive online traffic

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