Basics of Email Marketing

Imagine having a full-time marketing team that works for you while you rest or party. This digital marketing course explains how to use autoresponders to perform the function of trustworthy marketing personnel. Many entrepreneurs and small business owners want to know how to set up and use emails for marketing, branding and advertising. This course walks you through the fundamentals of email marketing and explains how to use autoresponders, choose a marketable topic and conduct market research.

This digital marketing course explores different ways to set up your autoresponder schedule and lays out the features of website hosting services. What is web hosting and how does it work? We answer such questions and show you how to finalize a plan for your site. Which service is best for creating an ‘opt-in list?’ How do I make sure I’m not blocklisted? How can I beat the ‘spam’ filter? We address such topics as we describe the different types of services you can use to make email marketing more effective and efficient.

One must be careful using keywords as their overuse may be labelled as ‘keyword stuffing’ and hurt your website’s search ranking. We discuss the role of search engine optimization (SEO) as we discuss keywords and their role in safely driving traffic to a website. Whether you are an entrepreneur, small business owner or aspiring digital marketing professional, this course equips you with the practical skills required for business success. Sign up to master digital marketing and learn how to use email to build your brand and drive sales.