App-solute Success: The Art of Mobile App Promotion

Name: App-solute Success: The Art of Mobile App Promotion
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Unlock the secrets of boosting your app's reach, engagement and revenue with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Recognize the importance of targeting your niche audience in your marketing campaigns
Identify the key information to provide before creating an app campaign
Outline an optimisation goal for your app campaign
Explain how to refine your app design to meet the challenges of your target market
Compute a ‘cost-per-action’ (CPA) based on the revenue generated from app interactions
Discuss how to price your app based on local living costs, competition and consumer purchasing power

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