This exciting marketing course provides the essential skills and techniques required to promote your mobile application and increase its rating on various online stores. We show app developers and marketers how to promote their mobile apps and execute effective marketing strategies. We explain how to increase mobile app visibility, downloads and user engagement.

The course shows you how to combine app assets - text, image and video - into ads to drive downloads and in-app purchases. We discuss how to identify your target market and create compelling marketing and branding messages that resonate with potential customers. We also lay out the different channels used to promote your apps, including social media, paid advertising and app store optimisation (ASO).

The latter part of the course explains how to foster mobile app interaction. This skill can help you to find people who will install your app and sign up for a newsletter that promotes in-app purchases and increases your app's visibility and downloads. This marketing course provides a comprehensive understanding of mobile app promotion and equips you with the tools you need to develop and execute effective app marketing strategies and increase revenue. You may have a great application that seems to go unnoticed in the crowded app store. If so, sign up to learn how to market and advertise it with the art of app promotion.