An Introduction to Customer Relationship in Management

Name: An Introduction to Customer Relationship in Management
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Rating: 3.4 (99 reviews)

This free online course teaches you how to find, manage and retain customers more effectively in order to boost profits.

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Learning Outcomes

In this free course, you will learn how to:

Describe the four major drivers of the growth of customer relationship management
State the challenges posed by such practices
Explain why companies should adopt these measures
List the elements of customer relationship management
Identify its marketing and service benefits
State what must be done for a company to increase its profitability with consumer-centric strategies
Recognize the primary objectives of ‘co-creation’
Discuss the types of customer ‘co-creation’
Summarize its applications and benefits

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