Alison's New App is now available on iOS and Android! Download Now

Oliver Olsen
Specialist in Google Ads managing
13,289
Learners
1
Courses
2
Rates
IT
2+
Teaching on Alison since Aug 2021
Oliver Olsen is a full-time freelance Google Ads manager serving select clients. He is often referred to as a ‘conversion expert’ due to his winning combination of Google Ads management and strategy, and landing page optimisation. Having started his online marketing career i...
🏆 Top Course by this Course Creator
Master the Fundamentals for Google Ads
13,290 Learners already enrolled
0
0
Not Interested
Free Online Courses by Oliver Olsen
Master the Fundamentals for Google Ads
3-4 hrs 13,290 learners
By Oliver Olsen
You Will Learn How To

By the end of this course, you will be able to:

  • Define the terms keyword, ad group and broad match
  • Recognise and explain the acronyms CTR and CPA
  • Explain how to set up a dynamic search campaign
  • Select a suitable target audience
  • Recall the process to set up a remarketing display campaign
  • Identify the steps used in conversion tracking
  • Compare the advantages and disadvantages of the remarketing display campaign
  • State the importance of a standard keyword campaign
  • Outline the method to select an appropriate bidding strategy
  • Explain the relevance of your ad to its landing page
  • Select a suitable campaign budget
  • Indicate the process of adding an extension
  • Describe the use of Google Analytics
  • Select the most relevant keywords in a keyword list using Excel
  • Summarise the importance of an Adwords Editor
course logo
CERTIFICATE
Management
Master the Fundamentals for Google Ads
3-4 hrs
13290 enrolled
Get Exclusive Course Updates
Be the first to know when a new course is available from Oliver Olsen . Stay on track with your learning goals and find new opportunities to grow.
View Similar Course Creators
category image
Management
+5
Course creators avatar
Advance Learning - Human Resources (HR)
HR & digital learning experts
Established in 1998, Advance Learning is an expert in the field of e-learning. Advance Learning - Human Resour..Know More
31 Courses
673,659 Learners
category image
Business
+7
Course creators avatar
Advance Learning - Management, Leadership & Strategy
Leadership & strategy experts
Advance Learning - Management, Leadership & Strategy is a premier online education provider, specialising in a..Know More
30 Courses
792,716 Learners
category image
Business
+7
Course creators avatar
Global Text Project
Textbook courses by experts
The Global Text Project is an open educational resource that creates and translates open-content textbooks and..Know More
29 Courses
1,337,571 Learners
category image
Engineering & Construction
+8
Course creators avatar
NPTEL
University lecturer curated courses
The National Programme on Technology Enhanced Learning is an online learning platform founded in 2003 by the c..Know More
590 Courses
4,448,805 Learners
category image
Business
+8
Course creators avatar
Professional Academy
Developed by university lecturers
Professional Academy has curated courses since 2008 to make quality online courses freely available to all who..Know More
97 Courses
1,180,294 Learners
category image
IT
+5
Course creators avatar
SimonSezIT
Business & technical software leaders
SimonSezIT has been providing quality online education for over a decade and has taught hundreds of thousands ..Know More
60 Courses
1,303,566 Learners
category image
Business
+3
Course creators avatar
SM Waqas Imam
Lean Six Sigma professional, Trainer
SM Waqas Imam is turn-around QHSE (quality, health, safety and environment) and Lean Six Sigma professional, t..Know More
25 Courses
874,910 Learners
category image
Teaching & Academics
+6
Course creators avatar
XSIQ
Multiple subject experts.
XSIQ was an Australian interactive multimedia corporation set up to develop industry leading interactive multi..Know More
39 Courses
2,663,036 Learners
Explore All Alison Course Categories
IT
1,073
Courses
Language
308
Courses
Health
851
Courses
Teaching & Academics
1,454
Courses
Personal Development
1,213
Courses
Business
1,530
Courses
Sales & Marketing
377
Courses
Engineering & Construction
759
Courses
Management
898
Courses

Frequently Asked Questions

Is Alison really free?
The good news is that it’s free to learn on Alison! There is no cost for you to study and complete any of the courses offered by Alison. Once you’ve completed a course, you’ll have the option to purchase a printed or digital Certificate. If you don’t purchase a Certificate or Diploma, you can download your free Learner Record. This is official confirmation of the courses you have completed with Alison and the results you have achieved. Your Learner Record can be found in your Profile/Dashboard.
Create Courses on Alison, Make Money, Empower Millions
Feeling inspired by Oliver Olsen? You can become a Course Creator too. Share your expertise with millions of learners and help them grow every day.
Become a Course Creator