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Oliver Olsen
Specialist in Google Ads managing
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Teaching on Alison since Aug 2021
Oliver Olsen is a full-time freelance Google Ads manager serving select clients. He is often referred to as a ‘conversion expert’ due to his winning combination of Google Ads management and strategy, and landing page optimisation. Having started his online marketing career in 2005 as a copywriter, which quickly evolved into email and landing page optimisation, he was ahead of the game when it came to success with Google Ads for his varied clients.

Oliver serves a wide range of small to medium-sized businesses that rely on the successful deployment of Google Ads. In addition, lawyers, professional services, local businesses, and E-commerce clients look to him to manage their ad dollars with strict attention to their particular profit margins.
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Master the Fundamentals for Google Ads
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Free Online Courses by Oliver Olsen
Master the Fundamentals for Google Ads
3-4 hrs 13,747 learners
By Oliver Olsen
You Will Learn How To

By the end of this course, you will be able to:

  • Define the terms keyword, ad group and broad match
  • Recognise and explain the acronyms CTR and CPA
  • Explain how to set up a dynamic search campaign
  • Select a suitable target audience
  • Recall the process to set up a remarketing display campaign
  • Identify the steps used in conversion tracking
  • Compare the advantages and disadvantages of the remarketing display campaign
  • State the importance of a standard keyword campaign
  • Outline the method to select an appropriate bidding strategy
  • Explain the relevance of your ad to its landing page
  • Select a suitable campaign budget
  • Indicate the process of adding an extension
  • Describe the use of Google Analytics
  • Select the most relevant keywords in a keyword list using Excel
  • Summarise the importance of an Adwords Editor
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Master the Fundamentals for Google Ads
3-4 hrs
13747 enrolled
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