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Oliver Olsen
Specialist in Google Ads managing
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Imparte cursos en Alison desde Jun, 2021
Oliver Olsen is a full-time freelance Google Ads manager serving select clients. He is often referred to as a ‘conversion expert’ due to his winning combination of Google Ads management and strategy, and landing page optimisation. Having started his online marketing career in 2005 as a copywriter, which quickly evolved into email and landing page optimisation, he was ahead of the game when it came to success with Google Ads for his varied clients.

Oliver serves a wide range of small to medium-sized businesses that rely on the successful deployment of Google Ads. In addition, lawyers, professional services, local businesses, and E-commerce clients look to him to manage their ad dollars with strict attention to their particular profit margins.

He u...
Curso destacado de este creador de cursos
Master the Fundamentals for Google Ads
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Cursos en línea gratuitos por Oliver Olsen
Master the Fundamentals for Google Ads
3-4 horas 14,583 estudiantes
By Oliver Olsen
Aprenderás Cómo

By the end of this course, you will be able to:

  • Define the terms keyword, ad group and broad match
  • Recognise and explain the acronyms CTR and CPA
  • Explain how to set up a dynamic search campaign
  • Select a suitable target audience
  • Recall the process to set up a remarketing display campaign
  • Identify the steps used in conversion tracking
  • Compare the advantages and disadvantages of the remarketing display campaign
  • State the importance of a standard keyword campaign
  • Outline the method to select an appropriate bidding strategy
  • Explain the relevance of your ad to its landing page
  • Select a suitable campaign budget
  • Indicate the process of adding an extension
  • Describe the use of Google Analytics
  • Select the most relevant keywords in a keyword list using Excel
  • Summarise the importance of an Adwords Editor
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Management
Master the Fundamentals for Google Ads
3-4 horas
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Precious Y.
Nice class
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Shan M.
thanks, it was helpful
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