Inbound marketing is a strategy where businesses and organisations provide information to customers in an effort to attract their interest and build their trust. They do this by using newsletters, blogs, social media etc. Outbound marketing tries to push products through various channels, whereas inbound marketing tries to help potential customers by making them more aware.
In these courses you will learn the theory behind inbound marketing. You will see it applied in case studies and you will be able to put it into practice in your own organisation. These courses will be of interest to those working in marketing, those interested in working in the area and students of marketing and business etc.