By the end of this course, you will be able to:

• Define the core principles of developing a robust marketing strategy for your small business
• Analyze your customers' wants, needs, desires, challenges, and limitations
• Define products and services that solve your customers' pain points
• Analyze your competition and find market gaps to gain a competitive advantage
• Define your product selling point proposition and craft a marketing pitch that sells your product to a customer
• Define your brand's visual elements, including social media and product images, logo, and packaging attractively
• Explain marketing systems that generate profit

Upon successful completion of this course, you should be able to:

• State the principles of developing a brand that uses excellent product quality and customer experience to compete instead of price
• List the major steps and processes customers go through while they interact with a new brand
• Analyze your customers' wants, needs, pain points, desires, and limitations
• Define a ‘unique selling proposition’ that markets your product to customers
• Recognize a brand’s vision, mission statement and story
• Arrange your brand’s visual elements, including logo, colours and product photography
• Outline the role of human psychology and perception of a brand’s visual presentation
• Explain how branding works as a complete and cohesive system rather than separate parts
• Discuss the core principles of developing a successful and likable small business brand

By the end of this course, you will be able to:

• Distinguish your brand powerfully in the market price and attract premium customers
• Distinguish your brand from the competition and make it stand out in the marketplace
• Outline your brand's visual elements, including social media lifestyle images, product website images, logo, and packaging design boldly and attractively
• Analyze and optimize your brand website and Amazon store for attractiveness and sales
• Identify social media influencers and media publishers to scale your brand marketing and become recognized as a premium brand
• Analyze your brand product line and become an authority and lifestyle brand, acquire new customers and generate more profit
• Analyze your brand distribution online and offline, sell to more customers locally, nationally or internationally, and become a powerful brand

By the end of this course, you will be able to:

• Explain the core principles of building a profitable small business from the ground up
• Define your target audience and craft a unique selling proposition
• Identify your competition and establish a competitive advantage
• Compare and work with different suppliers
• Analyse the cost structure of your product and business
• Define and develop your marketing and distribution channels
• Outline and define your profitable business model
• Arrange and develop multiple business models to diversify your business profit

By the end of this course, you will be able to:

• Identify and develop the right mindset for starting a small business on a limited budget
• Analyse your customers' wants, needs, ‘pain points’, limitations and purchasing power
• Arrange and develop a profitable small brand niche
• Define, create or outsource your product and sell it at an affordable price to your customer
• Estimate the costs associated with making your product and running your business besides how to become profitable
• Outline a marketing plan and promote your product to a customer
• Classify, distribute and sell your product to a customer
• Analyse and build automated and profitable marketing processes and systems
• Evaluate and plan a profitable business model and generate more sales

By the end of this course, you will be able to:

• Describe your strengths and weaknesses in terms of skills, time and money
• Analyze your customer's wants, needs and ‘pain points’
• Arrange and develop a solution for a specific group of customers with specific limitations and purchasing power
• Define a ‘unique selling proposition’ (USP) for your business
• Analyze your industry's profitability and create a profitable product or service
• Assess your competition and find a market gap to differentiate your business and better serve your customers
• Evaluate suppliers of raw materials and different goods and services both online and offline
• Identify the right employees to build your business and delegate work to
• Outline efficient operating systems to streamline your business processes
• Estimate the costs of making your product and running your business
• Outline your marketing and product promotion plan