Understanding Product Management

Customers' expectations are continually rising along with the rapid speed of innovation. The product manager's function has gained popularity in recent years as firms focus on better innovation and competition. As a result, product management's function has become exponentially more complex while also becoming an increasingly important component of advancement for most firms. The main aim of this course is to teach efficient product management techniques. This course begins by presenting you with the product manager's prime responsibilities, which include assisting their companies in achieving their new product objectives.

We'll show you how to create a product plan, which summarises the project's dates, budgets, resources, activities and other elements. Learn about product line planning, the product life cycle and its stages, including the goals of pricing and how to build successful brand development and pricing strategies. You'll also learn about product and brand portfolio analysis.

Product management requires an understanding of channel management, involving marketing and sales strategy for reaching and delighting customers. We'll go over channel management, the ‘marketing mix’ and finance, allowing customers to purchase large-ticket items that they can pay off over time and sales analysis. This course provides you with the most up-to-date information on product management.