Learning Outcomes

In this free course, you will learn how to:

• State the objectives of product management
• Explain the roles of the marketing team in product management
• Describe the differences between the primary categories of products
• Identify the distinct level of analysis applied to a product
• Outline the differences between the various types of cost
• Recognise the tips to maintain the loyalty of potential customers
• Discuss the purpose of the product life cycle (PLC curve)
• Summarise the goals and objectives of pricing
• Indicate the factors that hinder channel management