YouTube Marketing: The Five Essential Steps

This short module introduces you to YouTube as a source of both website traffic and potential additional revenue from YouTube's Partner (monetisation) program

This module teaches you how YouTube determines which videos get the most views and ultimately which videos are the most successful. It's vital not to skip this step of the process because knowing how YouTube works, will allow you to tailor your own videos for the best results.

This module teaches you how to analyse successful YouTube channels using a free online resource. You will then learn how to set up your own channel using best practices Please refer to the resources section of the course for a downloadable file with a direct link to verify your new channel after you've set it up!

This module is all about video tags and descriptions. Tags are the search terms that users type in when they are searching for a video on a particular topic. The description is the text you see below a YouTube video, which helps YouTube to understand what a video is about.

This module walks you through the whole process of uploading a video and fully optimising it. You will learn how to create eye catching video thumbnail images using a free design tool, how to navigate through the upload settings, how to create a Playlist, and more. The following supplementary resources can be found in the resources section of this course: Recording Tips and Tools YouTube Image and Video Specs

This module explains what the Partner Program is and how it can be an additional revenue source for YouTube marketers. Learn what the requirements are, how to meet them, and how to apply.