In this module, you will be introduced to the discipline of floristry by studying the basic guidelines, requirements and responsibilities involved. You will also learn about the evolution of floristry, from Ancient Egypt to the Victorian Era.

In this module, you will be introduced to the different careers available in floristry. This will include the requirements, responsibilities, working hours, challenges, advancements and job vacancies in the floristry career. You will also learn how to conduct yourself before, during and after an interview.

In this module, you will be introduced to the services provided by florists. You will be introduced to the types of businesses floristry can be involved in and what services can be provided. You will also learn how to handle commercial and individual floral accounts.

In this module, you will learn how to start your own floristry business. This will cover how to create a business plan, set up an office and buy and open a flower shop. You will also be introduced to the equipment and other consideration to think about when opening your won business.

In this module, you will be introduced to the concept of marketing. This marketing introduction will introduce you to marketing strategy, SEO, online advertising and traditional advertising. You will also learn about dealing with customers.