Learning Outcomes

In this free course, you will learn how to:

• State the business models available from which florists can choose
• Execute strategies to create job opportunities
• Recognise the different types of services provided by florists
• Select several ways of keeping a client happy with their order
• Evaluate the pros and cons of buying an established shop
• Identify the types of wholesalers and suppliers available
• Describe how online marketing works
• Recall the three vital principles of marketing