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Growth Strategies for Business

Growth Strategies for Business

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5

Modules

26

Topics

1.5-3

hours

gain a better understanding of growth strategies, international marketing, and product evaluation with this course.
Module 1
Business Growth
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Learn more about business growth from the four-phase growth model, growth strategies, change and transformation, management and growth mistakes.

Business Growth - Learning Outcomes

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Business Growth

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Four-Phase Growth Model

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Change and Transformation in Business

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Growth Strategies

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Management Mistakes

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Growth Mistakes

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Business Growth - Lesson Summary

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Module 2
International Marketing
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Learn more about International Marketing from various opportunities and problems with international marketing and the international marketing plan.

International Marketing - Learning Outcomes

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International Marketing

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Opportunities and Problems with International Marketing

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The International Marketing Plan

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International Marketing - Lesson Summary

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Module 3
Adding Products and Services
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Learn more about adding products and service from innovation, product categories and evaluation, and a case study.

Adding Products and Services - Learning Outcomes

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Where Does Innovation Come From?

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Product Categories

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Evaluating New Products

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Case Study: Innovation in the Music Industry

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Adding Products and Services - Lesson Summary

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Module 4
International Business
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Learn more about international business from globalization, elements of economic globalization, the effect on developing countries, and Hofstede's five cultural dimensions.

International Business - Learning Outcomes

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What Is Globalization?

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Elements of Economic Globalization

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Effects of Globalization for Developing Countries

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Hofstede’s Five Cultural Dimensions

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International Business - Lesson Summary

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course assessment: Growth Strategies for Business
Module 5
Course assessment
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Growth Strategies for Business - Course Assessment

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