10-15
hours
-
chapter one
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Module 1
Overview of Foundation of Consumer Behaviour
Resources available -
Module 2
Need and Information Search
Resources available -
chapter two
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Module 3
Alternate Evaluation and Choice
Resources available -
Module 4
Consumption and Post-Purchase Behaviour
Resources available -
Module 5
Diploma in Consumer Psychology - First Assessment
Resources available -
chapter three
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Module 6
Consumer Perception and Cognition
Resources available -
Module 7
Mood, Emotion and Cognition
Resources available -
chapter four
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Module 8
Consumer Attitude
Resources available -
Module 9
Marketing Communications
Resources available -
Module 10
Diploma in Consumer Psychology - Second Assessment
Resources available -
course assessment: Diploma in Consumer Psychology
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Module 11
Course assessment
Resources available