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Diploma in Consumer Psychology

Diploma in Consumer Psychology

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11

Modules

38

Topics

10-15

hours

chapter one
Module 1
Overview of Foundation of Consumer Behaviour
Resources available

In this module, you will be introduced to the benefits of the shopper, buyer and consumer and also the total product concept. You will also be introduced to the process a consumer uses to make decisions as well as the Engel, Kollat and Blackwell (EKB) model and studying consumer behaviour.

Overview of Foundation of Consumer Behaviour - Learning Outcomes

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Introduction to Consumer Psychology I

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Introduction to Consumer Psychology II

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Overview of Foundation of Consumer Behaviour - Lesson Summary

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Module 2
Need and Information Search
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In this module, you will be introduced to problem recognition and information search as well as actual state verses desired state and opportunity recognition. You will also be introduced to the types of information search as well as marketplace information sources.

Need and Information Search - Learning Outcomes

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Problem Recognition I

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Problem Recognition II

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Need and Information Search - Lesson Summary

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chapter two
Module 3
Alternate Evaluation and Choice
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In this module, you will be introduced to alternate evaluation and the consumer benefits of evaluative criteria as well as the two types of consumer sets. You will also be introduced to the consumer decision rules, the initial commitment by consumers, as well as how consumers choose among outlets.

Alternate Evaluation and Choice - Learning Outcomes

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Alternate Evaluation I

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Alternate Evaluation II

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Alternate Evaluation III

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Alternate Evaluation and Choice - Lesson Summary

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Module 4
Consumption and Post-Purchase Behaviour
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In this module, you will be introduced to product and service consumption, consumption situation and also consumption effects on consumer satisfaction. You will also be introduced to purchase-associated cognitive dissonance, as well as post-purchase behaviour.

Consumption and Post-Purchase Behaviour - Learning Outcomes

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Post-Purchase and Consumption I

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Post-Purchase and Consumption II

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Consumption and Post-Purchase Behaviour - Lesson Summary

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Module 5
Diploma in Consumer Psychology - First Assessment
Resources available

You need to score 80% or more to pass.

Diploma in Consumer Psychology - First assessment

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chapter three
Module 6
Consumer Perception and Cognition
Resources available

In this module, you will be introduced to psychophysics, sensory perception and the Gestalt theory of perception. You will also be introduced to product/service perception, inductive inferences, and how information is captured and stored in memory.

Consumer Perception and Cognition - Learning Outcomes

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Perception and Cognition I

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Perception and Cognition II

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Memory and Learning I

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Consumer Perception and Cognition - Lesson Summary

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Module 7
Mood, Emotion and Cognition
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In this module, you will be introduced to the probability theory of learning, classical conditioning, and also rewards and punishment. You will also be introduced to consumer motivation and models to explain motivation, as well as how consumers experience emotions.

Mood, Emotion and Cognition - Learning Outcomes

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Memory and Learning II

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Emotion Motivation and Mood I

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Emotion Motivation and Mood II

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Mood, Emotion and Cognition - Lesson Summary

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chapter four
Module 8
Consumer Attitude
Resources available

In this module, you will be introduced to the cognitive component of consumer attitude, and also the strategies to change consumer beliefs. You will also be introduced to the Fishbein model, the belief-importance model, and the behaviour component of consumer attitude.

Consumer Attitude - Learning Outcomes

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Attitude and Attitude Change I

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Attitude and Attitude Change II

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Consumer Attitude - Lesson Summary

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Module 9
Marketing Communications
Resources available

In this module, you will be introduced to communication effects, the hierarchy-of-effects models, and the integrated information-response model. You will also be introduced to the extended dual mediation model as well as the elaboration likelihood model.

Marketing Communications - Learning Outcomes

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Communication and Persuasion I

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Communication and Persuasion II

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Marketing Communications - Lesson Summary

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Module 10
Diploma in Consumer Psychology - Second Assessment
Resources available

You need to score 80% or more to pass.

Diploma in Consumer Psychology - Second Assessment

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course assessment: Diploma in Consumer Psychology
Module 11
Course assessment
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Diploma in Consumer Psychology - Course assessment

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