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Digital Advertising and Marketing 301

Digital Advertising and Marketing 301

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3

Modules

13

Topics

3-4

hours

learn about the basics of digital marketing, location targeting, as well as real time bidding.
Module 1
Location Targeting and Beacon Targets
Resources available
This module introduces you to the basics of Digital Advertising & Marketing. The module also analyzes location targeting, how it works, and fraud detection. You will also learn about beacon target in digital marketing, and how advertisers run digital retargeting advertising campaigns.
Location Targeting and Beacon Targets - Learning Outcomes
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Location Targeting
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Beacon and Retargeting
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Bid Requests & CPM Breakdown
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Introduction to Research
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Location Targeting and Beacon Targets - Lesson Summary
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Module 2
Basics of Digital Advertising
Resources available
This module introduces you to the differences and similarities between DSP and SSP. The module also analyzes contract negotiations, AdBlocking, and social listening in the digital space. You will also learn some insights from industry experts.
Basics of Digital Advertising - Learning Outcomes
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Platform Demos
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Contract Negotiations
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AdBlocking and Social Listening
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Interviews with Industry Experts
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Basics of Digital Advertising - Lesson Summary
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course assessment: Digital Advertising and Marketing 301
Module 3
Course assessment
Resources available
Digital Advertising and Marketing 301 - Course Assessment
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