In this module you will learn what to expect from the course, get to know a bit about your instructor, and gain an understanding of exactly what copywriting is and why it's such a valuable skill to develop.

In this module you will learn to write headlines that grab attention. This is the first step to creating content that converts. If the headline of the content is attention grabbing, the reader is much more likely to continue reading. If the headline is bland and boring, the reader is much less likely to continue. Therefore, the headline is often the deciding factor to whether or not the reader actually reads the content!

In this module you will learn how to write content that sells. In other words content that helps to convert a reader, into a buyer. You will also learn about the different types of content. Some content is not created only with the purpose of informing and educating, whereas other content is created specifically for the purpose of selling something. Find out why your website, blog, or social media pages need both 'selling' and 'non-selling' content.

This module focuses on promoting affiliate products or services through reviews on your website or blog. Writing a well structured is a great way of pre-selling a product or service. Done correctly, a review can get the reader 75% of the way towards a positive buying decision.

In general, service providers are notoriously bad at 'selling' their services. But it's a competitive world out there and if you have a service to offer, it pays to know how to craft your website and social media content for the best results. This module is all about that. It's all about how to make your service stand out from the competition through the use of copywriting.

A conversion is not always a sale. Sometimes the conversion we want is a lead, an email subscriber. This module breaks down a successful lead generation page and looks at the headline and the copy on the page. Learn what makes this page so successful.