Copywriting for Conversions - How to Write Persuasive Content

The New Alison App has just launched Download Now

Copywriting for Conversions: How to Write Persuasive Content

Learn to Create Content that Converts into Sales or Leads. Free online course for Websites, Blogs, or Social Media

Digital Marketing
Free Course
This free online copywriting for conversions course will teach you how to write highly persuasive content. Do you sell products, services, or promote affiliate offers? If so, copywriting is probably the most important skill you will ever learn. You will study how to use the power of words to capture attention, generate interest, create desire, and most importantly, to get the results you want. Take this course today and learn copywriting fast!
  • Duration

    1.5-3 Hours
  • Certification

  • Mobile Friendly

  • Publisher

    Theo McArthur
  • Accreditation






View course modules


Learn how to make your website content, blog posts, or social media pages stand out from the competition for all the right reasons by writing attention grabbing and persuasive content. The online world is crowded with entrepreneurs looking for a way to start a new venture, or to grow an existing one.  To succeed, we need to understand how to use words effectively. 

Many website owners spend hours and hours on the design of their site, but fail to understand that even the most attractive website design in the world will not convert visitors into buyers. Sure, design matters, but people buy mostly as a result what is being said and how you say it. In other words, what is written.

This course explains what copywriting is, and how to use it to relate to the reader, to paint pictures in the reader's mind, and to lead the reader towards taking the desired action. The desired action could be a purchase, it could be subscribing to an email list, it could be filling in a form, or it could simply be clicking a link. Whatever your goals are. Whether it's more sales, more subscribers, or more appointments, using the right words can make a huge different to your result.


Start Course Now

Learning Outcomes

Having completed this course you will be able to:

  • Explain how to write headlines that grab attention
  • Outline how to create content that converts more readers into buyers
  • Discuss the value of crafting powerful pre-selling content for affiliate offers
  • Outline how to write persuasive product or service reviews
  • Discuss the value creating original selling propositions
  • Explain how to develop high-converting lead generation pages
  • Discuss the use of e-Commerce product descriptions that convert into sales


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


    You have received a new notification
    Click here to view them all