Copywriting for Conversions: How to Write Persuasive Content
Learn to create content that converts into sales or leads from websites, blogs, or social media with this online course.Publisher: Theo McArthur
CertificationView course modules
Learn how to make your website content, blog posts, or social media pages stand out from the competition for all the right reasons by writing attention-grabbing and persuasive content using conversion copywriter. The online world is crowded with entrepreneurs looking for a way to start a new venture, or to grow an existing one. To succeed, we need to understand how to use words effectively.
Many website owners spend hours and hours on the design of their site but fail to understand that even the most attractive website design in the world will not convert visitors into buyers. Sure, design matters, but people buy mostly as a result of what is being said and how you say it. In other words, what is written?
This persuasive content writing course explains what copywriting is, and how to use it to relate to the reader, to paint pictures in the reader's mind, and lead the reader towards taking the desired action. The desired action could be a purchase, it could be subscribing to an email list, it could be filling in a form, or it could simply be clicking a link. Whatever your goals are. Whether it's more sales, more subscribers, or more appointments, using the right words can make a huge difference to your results.
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Introduction to Copywriting
Writing Irresistible Headlines
Writing Content that Sells
Crafting Persuasive Reviews
Copywriting for Service Providers
Copywriting for Lead Generation Pages
Copywriting for e-Commerce Stores
Having completed this course you will be able to:
- Explain how to write headlines that grab attention
- Outline how to create content that converts more readers into buyers
- Discuss the value of crafting powerful pre-selling content for affiliate offers
- Outline how to write persuasive product or service reviews
- Discuss the value creating original selling propositions
- Explain how to develop high-converting lead generation pages
- Discuss the use of e-Commerce product descriptions that convert into sales
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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