Staying Close to the Customer
Learn the importance of product innovation for the success of a business and how to meet the customer's needs
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Yahoo is a web portal founded in 1994. It was one of the pioneers of the early Internet era in the 1990s. This course will discuss how Yahoo developed its 'Search' functionality and other core features with the central idea of assisting customers on their customer journey. The course will then discuss the three groups that make up the ecosystem of Yahoo, including advertisers, publishers, and users. You will also learn how Yahoo went through the phases of customer focus and product focus.
The founders of Yahoo helped customers find what they were searching for by organizing the internet. This course will discuss the two main types of internet searches, which are algorithmic and sponsored searches. You will learn that advertisers are only concerned with reaching a certain demographic. You will also learn that for many customers the search experience aspect of their customer journey is more important than their eventual destination.
Yahoo is a very popular website but with strong competition for products and services coming from Google and Facebook, Yahoo as an organization faces severe challenges in remaining competitive in the advertising market. Upon the completion of this course, you will have learned how Yahoo adopts the client-centric business approach as a core part of their overall business strategy to survive on the market. So, check out the course today and learn the importance and benefits of staying close to your customers in no time!
Module 1: Staying Close to the Customer
The Guiding Light of Customer-centricity
An Unscalable Ecosystem
The Three Phases of Yahoo!
Delivering the Customer to the Advertiser
Open and Social
On the Verge of an Acquisition?
Monetising Search Capabilities
Module 2: Staying Close to the Customer Assessment
Upon completion of this course you will be able to: - Understand how Yahoo focus on their customer by working on an integrated service; - Monetising search queries on a website; - and provide an overview of the key differences between Yahoo and key competitors.
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