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Staying Close to the Customer

Marketing Management
Free Course
This course features Sue Decker, the CEO of Yahoo from 2008 to 2009, who will discuss how the founders of Yahoo developed a hierarchical database structure for faster and more efficient searches. You will learn the importance of the customer-centric approach in business and be shown how to orient a business so that it can gain a much stronger understanding of its core market. This will bring your business skills to the next level in no time.
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  • Duration

    1-2 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Stanford

Description

Outcome

Certification

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Description

Yahoo is a web portal founded in 1994. It was one of the pioneers of the early Internet era in the 1990s. This course will discuss how Yahoo developed its 'Search' functionality and other core features with the central idea of assisting customers on their customer journey. The course will then discuss the three groups that make up the ecosystem of Yahoo, including advertisers, publishers, and users. You will also learn how Yahoo went through the phases of customer focus and product focus.

The founders of Yahoo helped customers find what they were searching for by organizing the internet. This course will discuss the two main types of internet searches, which are algorithmic and sponsored searches. You will learn that advertisers are only concerned with reaching a certain demographic. You will also learn that for many customers the search experience aspect of their customer journey is more important than their eventual destination.

Yahoo is a very popular website but with strong competition for products and services coming from Google and Facebook, Yahoo as an organization faces severe challenges in remaining competitive in the advertising market. Upon the completion of this course, you will have learned how Yahoo adopts the client-centric business approach as a core part of their overall business strategy to survive on the market. So, check out the course today and learn the importance and benefits of staying close to your customers in no time!

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Learning Outcomes

Upon completion of this course you will be able to: - Understand how Yahoo focus on their customer by working on an integrated service; - Monetising search queries on a website; - and provide an overview of the key differences between Yahoo and key competitors.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

Careers

    Course Reviews

    Odoso A.
    2 years ago
    GH
    Odoso A.

    Very informative

    William K.
    2 years ago
    KE
    William K.

    Great course

    Sarah W.
    2 years ago
    GB
    Sarah W.

    interesting to learn about advertising.

    Prudence H.
    2 years ago
    US
    Prudence H.

    It was very informational.

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