Social Networking and Sentiment Analysis in Marketing
Learn how to master using social networking analytics and sentiment analysis in this free online course.
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CertificationView course modules
Social Networking and Sentiment Analytics in Marketing is a free online course that offers a comprehensive guide to understanding the functions of social network analysis in marketing, as well as how it can be used to create connections between users. This course will teach you how social network analysis can be used by manufacturing companies for marketing management, and begins with an analysis of sentiment analysis, social network analytics, and how they can be used to solve real-life problems in marketing.
Next, you will learn about the application of the naive Bayes algorithm in sentiment mining. Study how to use other established algorithms in sentiment analysis, as well as how to interpret different insights from the data. Then you will discuss how to use libraries that have been pre-developed by researchers for sentiment analysis. You will also analyze text mining, as well as how to use different kinds of lexicon libraries to calculate the sentiment from a data set. Finally, you will study the requirements for creating an interactive dashboard, as well as the important tools and software that are available to do so.
This free online course provides practical knowledge and numerous applications of social network analysis using a manufacturing organization as the case study to ensure a great learning experience. It will be of significant interest to anyone needing to upgrade their digital marketing analytics skills for professional or personal use.Start Course Now
Sentiment Analytics - Lesson Summary
Sentiment Analytics - Learning Outcomes
Naïve Bayes Algorithm in Sentiment Mining
Algorithms for Sentiment Analysis
Sentiment Mining and Text Mining
Topic Modeling in Sentiment Analysis
Sentiment and Emotion Mining Approach
Social Network Analysis and Excel Dashboard
Social Network Analysis and Excel Dashboard - Learning Outcomes
Social Network Analysis for Marketing Management
Manufacturing Company Case Study in Marketing
Solving a Case with Social Network Analysis
Social Network Analysis in Real Life Situation
Creating an Interactive Dashboard
Creating a Dashboard from a Dataset
Social Network Analysis and Excel Dashboard - Lesson Summary
Upon completion of this course, you should be able to:
Explain the application of the naive Bayes algorithm in sentiment mining
Describe how to use the text mining technique to create a data term matrix
Identify how to use other established algorithms in sentiment analysis
Describe the introduction of social network analysis in marketing management
Analyze the application of social network analysis in a manufacturing organization
Explain how to solve a real-life case with social network analysis
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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