Social Networking and Sentiment Analysis in Marketing

Name: Social Networking and Sentiment Analysis in Marketing
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Learn how to master using social networking analytics and sentiment analysis in this free online course.

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Learning Outcomes

Upon completion of this course, you should be able to:

Explain the application of the naive Bayes algorithm in sentiment mining
Describe how to use the text mining technique to create a data term matrix
Identify how to use other established algorithms in sentiment analysis
Describe the introduction of social network analysis in marketing management
Analyze the application of social network analysis in a manufacturing organization
Explain how to solve a real-life case with social network analysis

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