Social Networking and Sentiment Analysis | Free Course | Alison
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Social Networking and Sentiment Analysis in Marketing

Learn how to master using social networking analytics and sentiment analysis in this free online course.

Marketing
Free Course
Social Networking and Sentiment Analysis in Marketing is a free online course that offers an in-depth understanding of how these digital elements can be used to create connections between users and businesses. You will learn about sentiment analytics, related ‘libraries’ and how to use naive Bayes classifiers for sentiment mining. Register for this course now and take your marketing analytics skills to the next level today.
  • Duration

    4-5 Hours
  • Certification

    Yes
  • Mobile Friendly

    Yes
  • Publisher

    NPTEL
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

Social Networking and Sentiment Analytics in Marketing is a free online course that offers a comprehensive guide to understanding the functions of social network analysis in marketing, as well as how it can be used to create connections between users. This course will teach you how social network analysis can be used by manufacturing companies for marketing management, and begins with an analysis of sentiment analysis, social network analytics, and how they can be used to solve real-life problems in marketing.

Next, you will learn about the application of the naive Bayes algorithm in sentiment mining. Study how to use other established algorithms in sentiment analysis, as well as how to interpret different insights from the data. Then you will discuss how to use libraries that have been pre-developed by researchers for sentiment analysis. You will also analyze text mining, as well as how to use different kinds of lexicon libraries to calculate the sentiment from a data set. Finally, you will study the requirements for creating an interactive dashboard, as well as the important tools and software that are available to do so.

This free online course provides practical knowledge and numerous applications of social network analysis using a manufacturing organization as the case study to ensure a great learning experience. It will be of significant interest to anyone needing to upgrade their digital marketing analytics skills for professional or personal use.

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Learning Outcomes

Upon completion of this course, you should be able to:



  • Explain the application of the naive Bayes algorithm in sentiment mining



  • Describe how to use the text mining technique to create a data term matrix



  • Identify how to use other established algorithms in sentiment analysis



  • Describe the introduction of social network analysis in marketing management



  • Analyze the application of social network analysis in a manufacturing organization



  • Explain how to solve a real-life case with social network analysis


Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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