Preparing for the Google Analytics Individual Qualification Test

Digital Marketing
Free Course
Prepare for the Google Analytics Individual Qualification (IQ) test.
Start Course Now
  • Duration

    1-2 Hours
  • Assessment

  • Certification

  • Publisher





View course modules


Google Analytics is a free software application available from Google that helps run websites more effectively and efficiently. It shows how visitors find and use websites so that informed website design and content decisions can be made. It can improve website performance to convert more site visitors into customers, track the performance of keywords, banner ads and other marketing campaigns, and track metrics such as revenue, average order value and e-commerce conversion rates.

This course will help with training for the Google Analytics Individual Qualification test. The course covers topics such as installing the Google Analytics tracking code, analysing traffic sources, implementing campaign tracking and AdWords integration, e-commerce tracking, internal site searching and other topics.

This course will be of great interest to learners who are preparing for the Google Analytics Individual Qualification test, and to IT professionals and business professionals who are interested in using the power of Google Analytics to greatly improve the efficiency and effectiveness of websites.

Start Course Now

Learning Outcomes

Upon completion of this course you will be able to: - Install the Google Analytics Tracking code; - Navigate around the Google Analytics interface; - Implement campaign tracking and integrate AdWords; - Analyze revenue metrics and custom reporting; - and implement internal site search and event tracking.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


Course Reviews

Gary C.
2 years ago
Gary C.

Interesting course if you are looking at getting to know more about Google Analytics and how it all works.

View All Reviews

You have received a new notification

Click here to view them all