Study - Google Analytics Individual Qualification Test | Alison

Preparing for the Google Analytics Individual Qualification Test

Prepare for the Google Analytics Individual Qualification (IQ) test with the help of this online course.

Digital Marketing
Free Course
This free online Google Analytics course will teach you how you can use Google Analytics to improve website performance, convert more visitors into customers, and track the performance of keywords, banner ads, and other marketing campaigns. You will learn about how Google Analytics can be used to help you run websites more effectively, track metrics such as revenue and e-commerce conversion rates, and much much more.
  • Duration

    1.5-3 Hours
  • Certification

  • Publisher

  • Accreditation






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This course will first introduce you to Google Analytics and teach you how to navigate its interface. You will learn how to install the Google Analytics tracking code and study its guidelines. time metrics, and profiles. You will study campaign tracking and Adwords integration, Adwords and funnel visualization analysis, and e-commerce tracking. This course will also discuss filters in Google Analytics, Regex, and cookies. You will also look into page views, visits, visitors, and traffic sources.

A domain is a user-friendly naming system that lets people navigate web servers and web pages easily. This course will teach you how to track domains and subdomains. You will study advanced segmentation to find out how site visitors from different traffic sources behave once they land on your website. You will look into motion charts, internal site search, event tracking, and virtual page views. You will also learn how to do additional customizations.

Google Analytics is a web analytics service offered by Google that collects data, processes it, and prepares reports in simplest terms possible. It tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Upon the completion of this course, you will learn how Google Analytics works from installation to analysis to tracking and reporting. These are excellent business skills, so why wait? Check out the course, today!

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Learning Outcomes

Upon completion of this course you will be able to: - Install the Google Analytics Tracking code; - Navigate around the Google Analytics interface; - Implement campaign tracking and integrate AdWords; - Analyze revenue metrics and custom reporting; - and implement internal site search and event tracking.


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