Orality, Literacy and Media
Learn about orality, literacy and the impact of changes in communications on society in this free online course.
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CertificationView course modules
This course will introduce learners to a world of speech, orality and sound. You will learn about the impact of the media on human perception and behaviour, and explore the concept of ‘the media as an extension of human senses’ and how the medium of communication affects society.
You will also see how the mode of communication affects the message being conveyed and the features of communication cultures. You will be taught the evolution of the oral tradition to a manuscript or written culture and how technology influenced early writing cultures. Also, you will gain an understanding of the effect of the shift from the oral to the literary domain and its far-reaching impact on human communication.
Furthermore, you will be shown the development of written cultures and how alphabets, writing and printing developed. Study oral forms of communication, how they are applied by using storytelling and how they influenced early manuscript forms. A special focus of this free online course is on the traditions of Dastangoi, which will include the elements and features of this ancient Urdu storytelling form. You go on to learn about manuscripts, their production and then about bookmaking in medieval Europe. This course is important for learners who want to have a better understanding of the fluidity of movement (of ideas, motifs and aesthetics) across the borders of text transmitted through an oral tradition across several mediums.Start Course Now
The Medium and The Message
The Medium and The Message - Learning Outcomes
Introduction to the Course
Marshall McLuhan: Medium is the Message
Marshall McLuhan: The Gutenberg Galaxy
The Medium and The Message - Lesson Summary
Orality and Literacy
Orality and Literacy - Learning Outcomes
Orality and Literacy - Lesson Summary
Storytelling and The Manuscript
Story Telling and The Manuscript - Learning Outcome
Manuscript Culture: Europe
Story Telling and The Manuscript - Lesson Summary
Having completed this course, you should be able to:
- Discuss the evolution of means of communication in humans
- Describe the evolution of human communication from speech, language, symbols, alphabets, and finally words
- Explain the characteristics of oral and manuscript cultures
- Evaluate how the creation of alphabets led to a reduction in the time needed to learn to read and an increase in literacy
- Describe how the features of oral forms influenced the development of manuscripts
- Outline the influence of textual culture on printing technology
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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