This course will help you master Google Ads fundamentals in the shortest time by revealing Google’s formula to rank its keywords. The course will give you a step by step guide on setting up a Google Ads account using your business email and then highlights which settings you should enable and which to disable. We will set up a dynamics ads campaign showing you how to easily target your audience by their location and remove particular audiences using a negative audience list. Your campaign will receive a boost by adding extensions such as site links, callouts and location information. The course will demonstrate how to monitor your conversion rate through Google analytics with a seamless and easy connection to your Ads campaign. We will discuss various strategies to improve the conversion success rate of your campaigns and the appropriate time frame to monitor a campaign before it is safe to remove it. We will also give an overview of how to navigate an Adwords editor.

Google AdWords is an internet advertising platform that provides advertisers with the opportunity to display their ads on a Google search page. As a result of keywords that the advertisers want to target, companies pay to have their ads put at the top of the search page. The platform runs on an advertising model where you only pay when a visitor clicks your ad. The Advertising marketplace uses an auction-like system where people bid for customer clicks. Apart from the bid amount, Google also uses the advertiser's quality score to guarantee the client is clicking on adverts that give a superior user experience. The auction system is centred on keywords or phrases chosen from a list of keywords relevant to the advertiser’s business offerings and derived from words that customers are most likely to use to search for their product. Each advertiser bids on these keywords and are only limited by the amount they are prepared to pay for a user to click on their ad.

This course is perfect for newcomers to Google AdWords or beginners with e-commerce campaigns and Google Analytics. You will feel more confident to set budgets, select keywords and know when to increase or decrease bids for certain words. Sign up is free and there are no subscription fees so you can start boosting your digital marketing and PPC knowledge right now.