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Marketing Strategies for Service Management - Revised

Service Management
Free Course
Learn about different marketing strategies for business services in the marketplace and learn about competition in pricing strategies in this course.
  • Duration

    3-4 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

The Marketing Strategies for Service Management course begins by introducing the principles of positioning in business service and these strategies can be used to correctly position services in the marketplace. You will investigate the development of an effective positioning strategy for a business service and how to use maps to analyze the competition.

You will then learn what is meant by a 'brand' and about branding. You will examine the key features of successful brands and how they can be applied to your service. You will learn about the components of strategic thinking and how to develop a strategic plan.

You will learn about the different strategies that can be used to help grow a service business and help the business adapt to changes in the industry. You will also look at five different types of competitive strategies and learn how these can be used to generate an advantage that will create customer advocacy for the service.

Finally, you will investigate strategies for setting the price of a business service. You will be introduced to the Three C's model for market-penetration pricing and price setting. You will learn how to respond to competitors' price changes and about price-adjustment strategies. This course will be of great interest to anyone working in the area of service management and business management.

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Having completed this course, learners will be able to:


  • Describe positioning strategies for services
  • Describe how to develop an effective positioning strategy
  • Describe how to anticipate competitive responses
  • Describe how to use positioning maps to analyze competitive strategy
  • Explain what is meant by 'brand', and branding strategies
  • Explain distribution in a services context
  • Describe different delivery innovations facilitated by technology
  • Describe strategic thinking for service organizations
  • List the components of strategic thinking
  • Describe how to develop a strategic plan and implement it
  • Describe how to evaluate the performance
  • Describe the Five Forces Model
  • Describe the Three C's Model for price setting.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
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