Marketing Strategies for Service Management - Revised

Service Management
Free Course
Learn about different marketing strategies for business services in the marketplace and learn about competition in pricing strategies in this course.
  • Duration

    3-4 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





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The Marketing Strategies for Service Management course begins by introducing the principles of positioning in business service and these strategies can be used to correctly position services in the marketplace. You will investigate the development of an effective positioning strategy for a business service and how to use maps to analyze the competition.

You will then learn what is meant by a 'brand' and about branding. You will examine the key features of successful brands and how they can be applied to your service. You will learn about the components of strategic thinking and how to develop a strategic plan.

You will learn about the different strategies that can be used to help grow a service business and help the business adapt to changes in the industry. You will also look at five different types of competitive strategies and learn how these can be used to generate an advantage that will create customer advocacy for the service.

Finally, you will investigate strategies for setting the price of a business service. You will be introduced to the Three C's model for market-penetration pricing and price setting. You will learn how to respond to competitors' price changes and about price-adjustment strategies. This course will be of great interest to anyone working in the area of service management and business management.

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Having completed this course, learners will be able to:

  • Describe positioning strategies for services
  • Describe how to develop an effective positioning strategy
  • Describe how to anticipate competitive responses
  • Describe how to use positioning maps to analyze competitive strategy
  • Explain what is meant by 'brand', and branding strategies
  • Explain distribution in a services context
  • Describe different delivery innovations facilitated by technology
  • Describe strategic thinking for service organizations
  • List the components of strategic thinking
  • Describe how to develop a strategic plan and implement it
  • Describe how to evaluate the performance
  • Describe the Five Forces Model
  • Describe the Three C's Model for price setting.

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