Webinars have emerged as a mainstay for students and potential consumers, generating leads for your organisation and enticing sizable online audiences. Have you been wondering how to create and host a webinar? The content creation course explains how to keep your audience interested and prepare them for your webinar before elaborating on how to set up a list and registration form using Mailchimp to send email reminders to your subscribers. We compare the prices of the most popular paid webinar platforms and their free alternatives, including Google Hangouts.

The course then highlights the features of AnyMeeting, ClickWebinar, GoToWebinar and other platforms before discussing the advantages and disadvantages of Google Hangouts. We explain how to set up your Google account and use an open-source website builder like Wix to create a one-page webinar for free. We show you an example of a one-page webinar made with GetResponse. We discuss how to use webinars in your business to build brand authority and credibility while generating leads and getting new customers.

Finally, the course explains how to structure your webinar to convert your audience into actual buyers. According to ReadyTalk, more than 60% of marketers use webinars as a component of their content marketing strategies effectively. This up-to-date course material benefits entrepreneurs, managers, marketers, educators and anyone who would like to produce high-quality webinar presentations to drive sales and increase revenue. Sign up for this content creation and marketing course to learn how to create effective webinars that inform, entertain and persuade.