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Introduction to Twitter Marketing and Analytics
Introduction to Twitter Marketing and Analytics

What You Will Learn In This Free Course
- Outline the best practices for sett...
- Discuss the value of engaging with ...
- Outline the benefits of using Twitt...
- Describe the key components of a Tw...
- Outline the best practices for setting up a Twitter account for marketing purposes
- Discuss the value of engaging with industry influencers and like-minded individuals to amplify brand reach
- Outline the benefits of using Twitter as a public relations (PR) tool to build a positive brand image and reputation
- Describe the key components of a Twitter ‘conversation’, including ‘mentions’ and ‘hashtags’
- Compare the effectiveness of different Twitter marketing approaches and tactics
- Analyse Twitter data to gain insights into audience demographics, engagement metrics and campaign performance
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