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Introduction to Modern Marketing Strategies
Intermediate Level

Introduction to Modern Marketing Strategies

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  • 5-6 Avg Hours
  • CPD Accredited
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Introduction to Modern Marketing Strategies

Learn about marketing communications, direct selling models and sales promotion strategies in this free online course.
This free online course examines the concept of designing integrated marketing communication programmes that aid brand equity and drive sales. You will learn about the systematic approach to product distribut... This free online course examines the concept of designing integrated marketing communication programmes that aid brand equity and drive sales. You will learn about the systematic approach to product distribution, personal selling and sales management. By completing this course, you will discover how to create customer value in the marketing environment by using marketing strategies and strengthen customer loyalty using effective communications.
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What You Will Learn In This Free Course

  • Discuss the marketing communication...
  • Explain the procedures and models o...
  • Analyze the various sales promotion...
  • Recognize social media strategies i...
  • Discuss the marketing communications programmes
  • Explain the procedures and models of direct marketing and advertising
  • Analyze the various sales promotion techniques
  • Recognize social media strategies in brand management and modern marketing
  • Discuss the scope and significance of personal selling and sales management
  • Explain the models for creating customer value and relationships in the marketspace
  • Summarize cross-channel shopping and multichannel marketing strategies
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