Introduction to Fashion Buying

Learn all you need to know to work as a buyer, retail manager or entrepreneur in the fashion business with this free online course. Discover the different types of fashion buyers, significant dates and events in the fashion calendar and how the global fashion markets operate. Next, you will analyse how fashion consumption, trends, and consumer behaviour are influenced by psychology. You will learn about the tools fashion buyers use to identify trends and stay ahead of the curve.

The course then explains how to evaluate a fashion retail business’s sales performance and how to develop strategies to promote growth. In addition, we explain how effective inventory management can help improve stock turnover. You will learn about the challenges associated with fashion management and how to navigate them. Next, we examine the partnership between suppliers and manufacturers, the influence of technology on the supply chain, and common sourcing difficulties and solutions.

In addition, we explore the vital issue of brand management and the evolution of private labels. We then discuss how to maintain fashion quality and brand integrity. You will examine the key to effective negotiations with suppliers, how to negotiate contracts that maintain the flow of resources, and how to draft agreements. You will learn about ethical buying practices before discussing how to market and merchandise products to appeal to your target audience. This course is ideal for anyone interested in a career in fashion buying or retail management. Start your learning journey today.