Introduction to Advertisement Writing

Name: Introduction to Advertisement Writing
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Learn how to write copy and target consumers with persuasive advertisements across channels in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Identify the characteristics of effective advertisement writing
Explain the importance of defining and understanding your target audience
Outline the key factors to consider when writing adverts for different channels
Explain how to write advertising headlines that grab attention and entice the audience to read further
Discuss how to write compelling ‘calls to action’ that prompt the audience to take the desired action
Explain how to create a ‘customer persona’ and tailor advertisements to the specific target segment

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