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Inbound Strategy and Sales Software by HubSpot Academy

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Inbound Strategy and Sales Software by HubSpot Academy
  • Description
  • Outcome
  • Certification
  • In the HubSpot inbound sales certification course, you will learn all about inbound sales from buyer behaviours to look out for and closing sale techniques.

    The course begins by teaching you about the buyer’s journey and how buying behaviours have changed over the years. You will learn how to apply inbound sales to a business and the two philosophies that drive inbound selling. The course will then focus on teaching you how to identify the right business opportunities for your business.

    Next, you will learn the different approaches between legacy salespeople and inbound salespeople and recognise which approach is more suitable. The course will then present information on how to grab a modern buyer’s attention by carefully personalising and customizing their message. This section will teach you how to set up and execute an effective connect strategy within your company. This course explains the exploratory phase of the inbound sales methodology where you will learn how to assess whether the salesperson’s solution is the best fit for the qualified lead’s context.

    The final section of the course details different advising methods and the 1 to 10 closing technique. You will learn the four things that should be accomplished regardless of how you close your prospect. This course will be of interest to anyone looking to improve their sales techniques.

    Click HERE to sign up to take HubSpot Academy's official certification exam and access free marketing and sales tools to apply what you're learning.

  • After completing this course, you will be able to:


    • Define why the concept of inbound sales is important
    • Explain what is meant by the buyer’s journey
    • List the steps behind the inbound identify process
    • Explain the ideal buyer profile
    • Differentiate between how legacy salespeople and inbound salespeople connect with buyers
    • Explain the three steps to setting up a connect strategy
    • Define what happens during the exploratory phase
    • Identify why the presentation part of advising is crucial
    • Explain the 1 to 10 closing technique

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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