Ideology and Identity
This free online course introduces the concepts of culture, ideology and identity and their links.Publisher: NPTEL
CertificationView course modules
It is difficult to pinpoint the point of convergence between culture and ideology as both these terms are polysemic, that is, they have multiple meanings and interpretations. This course will help you to understand the linkage of culture and ideology and introduce you to the theories of some noted critics such as; Karl Marx, who explained ideology as a controlling function, Lukacs, who focused on the form of objectivity, and Gramsci, who has talked about hegemony. You will also be introduced to the ideas of Louis Althusser.
The course provides a detailed analysis of the works of Adorno and Horkheiner, who have explained the formation of identity, the nature of modern capitalist society and the role of the entertainment industry in shaping our cultural ideas. Their views on contemporary culture, while thought-provoking, attracted much criticism as well, which is discussed in the course, along with the views of Walter Benjamin from Frankfurt School.
This course explains how identity is created with the help of literary works. You will go through the works of Virginia Woolf and Shashi Deshpande to understand how gender as a tool has been used to define the way identity and related issues are formed and presented for the individual characters as well as within a given social setting. You will also appraise the commonalities and differences between the writing styles of these two writers as you complete this certification course focusing on culture studies. It includes discussions beyond the traditional courses in politics or economics and will enable you to acquire an interdisciplinary outlook to your existing skillset. It is time to take advantage of this offer and get learning.
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Identity and Ideology
Identity and Ideology: Learning Outcomes
Theories of Ideology
Adorno and Horkheimer on Culture
Culture Industry, Mass Deception, Walter Benjamin
Identity and Ideology: Lesson Summary
By the end of this course, you will be able to:
- Examine the relevance of theories on ideology
- Explain the critical considerations around the formation of ideology
- Outline the works of Adorno and Horkheimer on the formation of identity
- Recognise the criticisms or critics' views on Adorno and Horkheimer's works
- Distinguish between the views of Adorno and Horkheimer and those of Walter Benjamin
- Interpret how gender is a praxis for the construction of identity in the works of female writers – Virginia Woolf and Shashi Deshpande
- Appraise the commonalities and differences between the writing styles of these two writers
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