Mobile applications play a vital role in our lives as we use them to simplify tasks and entertainment. Consequently, a million apps are hosted on app stores, with more continuously developing. You therefore need a concerted effort to make your app stand out as it reaches and retains more users. This course will expose you to proven tools, techniques and strategies for successfully promoting your mobile app. We introduce you to the challenges and important considerations to keep in mind to start or grow an app business.

Next, you will learn about proven techniques for pricing an app and opportunities for monetising an app that is free to download. You will learn how Smart-Ad mediation can help you get the best from paid advertisements on your app. You will become familiar with the crucial concept of app store optimisation (ASO). You will uncover various tricks and techniques to help your mobile app rank highly on the app store so you reach more users. Here you will understand how to increase downloads and usage while reducing ‘uninstalls’ of your app.

You will then become acquainted with the mobile action tool. This versatile tool collects and analyses information on your app to see how well it performs in various locations. You will become adept at using social media and various other media forms to promote your application outside the app stores. This course will be of enormous help to developers or anyone looking to make their app take off, reach large audiences and maximise their app revenue. Start today and become a whiz on mobile applications.