Learning Outcomes

In this free course, you will learn how to:

• Discuss some common challenges that are encountered in the application business
• Outline the pros and cons of publishing apps on various mobile platforms
• Describe a winning strategy for launching an application
• Discuss proven strategies for increasing app store rankings
• Recall some information types that could be collected using Mobile Action
• Explain some methods for getting good reviews and avoiding bad ones
• Discuss the importance of translating app descriptions
• Identify some tools for keyword research and app analytics
• Define ‘app reskinning’
• Explain social media automation
• Recall some tools for social media automation
• Outline some methods for getting publicity for an app