Growth Strategies for Business
Gain a better understanding of growth strategies, international marketing, and product evaluation with this course.
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Business growth is a stage where a business reaches the point of expansion and is searching for additional options to generate more profit. This course will first introduce you to the four-phase growth model. You will study different growth strategies as well as look into growth and management mistakes. You will also study the international market, examine the opportunities and problems associated with it, and overview international marketing plans.
Innovation is an idea or product that is new to the sponsoring organization. This course will introduce you to different sources of innovation. You will learn how to add to products and services and study different types of products such as durable goods, non-durable goods, controlled goods, and specialty products, to name a few. You will also look into the different methods of evaluating new products including laboratory tests, expert evaluations, and customer evaluations.
Having worked hard to create a business, many entrepreneurs and businesses find it a struggle to grow their company. Upon the completion of this course, you will have learned different growth strategies to help your business reach its full potential along with the key factors involved in international business. You will also have gained a much stronger understanding of globalization, its effects in developing countries, and Hofstede’s Five Cultural Dimensions. Check out this course and learn how to grow your business profitably, today!
Four-phase Growth Model
Change and Transformation in Business
Opportunities and Problems with International Marketing
The International Marketing Plan
Adding Products and Services
Where does Innovation Come From?
Evaluating New Products
Case Study: Innovation in the Music Industry
What is Globalization?
Elements of Economic Globalization
Effects of Globalization for Developing Countries
Hofstede’s Five Cultural Dimensions
Growth Strategies Assessment
Upon completion of this course you will understand the four-phase growth model to identify growth problems in a business. You will gain a knowledge of changes, transformations, strategies, and mistakes that continuously need to be considered when growing a business successfully. You will know the opportunities and problems that can occur in international marketing plans. This course will effectively teach you about innovation, products, globalisation and Hofstede's Five Cultural Dimensions.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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Free, Online Growth Strategies for Business Course
This Course has been revised!
For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.Take me to revised course.