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Growth Strategies for Business

Marketing Management
Free Course
High-growth firms are companies with over 30 percent growth in sales or over 20 percent growth in the number of employees in the last three years. This course will introduce you to business growth (which is a function of the business lifecycle), industry growth trends, and owners' desire for equity value creation. You will study international marketing, learn how to add products and services, look into international business, and more.
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  • Duration

    2-3 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Connexions

Description

Outcome

Certification

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Description

Business growth is a stage where a business reaches the point of expansion and is searching for additional options to generate more profit. This course will first introduce you to the four-phase growth model. You will study different growth strategies as well as look into growth and management mistakes. You will also study the international market, examine the opportunities and problems associated with it, and overview international marketing plans.

Innovation is an idea or product that is new to the sponsoring organization. This course will introduce you to different sources of innovation. You will learn how to add to products and services and study different types of products such as durable goods, non-durable goods, controlled goods, and specialty products, to name a few. You will also look into the different methods of evaluating new products including laboratory tests, expert evaluations, and customer evaluations.

Having worked hard to create a business, many entrepreneurs and businesses find it a struggle to grow their company. Upon the completion of this course, you will have learned different growth strategies to help your business reach its full potential along with the key factors involved in international business. You will also have gained a much stronger understanding of globalization, its effects in developing countries, and Hofstede’s Five Cultural Dimensions. Check out this course and learn how to grow your business profitably, today!

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Learning Outcomes

Upon completion of this course you will understand the four-phase growth model to identify growth problems in a business. You will gain a knowledge of changes, transformations, strategies, and mistakes that continuously need to be considered when growing a business successfully. You will know the opportunities and problems that can occur in international marketing plans. This course will effectively teach you about innovation, products, globalisation and Hofstede's Five Cultural Dimensions.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

Careers

    Course Reviews

    Louis U.
    2 years ago
    MW
    Louis U.

    This course is very good for managers and business leaders that are serious with business growth - most business leaders make mistakes during the growth of their businesses.

    Zoja R.
    2 years ago
    US
    Zoja R.

    wonderful...

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