Sales and customer service professionals are under increasing pressure to respond faster, personalise more, and deliver consistently exceptional experiences. This course equips you with the knowledge and skills to harness the power of generative AI tools to meet those expectations and drive meaningful business results. We begin by exploring the practical applications and limitations of generative AI. Through real-world examples, you’ll learn what these tools can do and what they are unable to do in a business context, setting the foundation for practical and effective use.

Next, you'll discover how generative AI can automate lead research, enrich CRM data, and generate tailored outreach messages that resonate with prospects. This section shows how to use AI tools to save time, prioritise leads effectively, and stay compliant with privacy regulations while doing so. This segment will also highlight how generative AI can help your team deliver timely, personalised support without losing the human touch.

Finally, learn the ethical considerations of using AI in business. This section covers principles such as transparency, fairness, data privacy, and human oversight, ensuring that your use of AI builds trust and aligns with your organisation’s values. By the end of this course, you'll be able to confidently adopt generative AI in your sales and service operations, boosting productivity, enhancing customer satisfaction, and ensuring your practices are responsible. Enrol now to start transforming the way you work.