Fundamentals of Marketing Concepts

The reason why some products and services make waves of sales while others dwindle is a result of how they appeal to the targeted customers. The essence of business and production is creating and offering a brand that interests potential clients. Marketing fills the void created by the obscurity of products or services by deliberately conducting research until a client is satisfied. This course covers all it takes for a business to know a customer, attract them and leave them satisfied and salivating to come back for more.

We have divided this course into two modules, each containing several topics where you learn the fundamentals of marketing concepts. The lessons in these topics will aid your understanding of the two marketing methods and help you strategize to find the best possible option to adopt to promote your products and services. You will discover how to implement new technologies to advance further the techniques and strategies you can use to promote your products and services to their target customers using digital marketing methods. Discover how to use the ‘Strengths, Weaknesses, Opportunities and Threats’ (SWOT) analysis to effectively evaluate multiple business areas so that you can address areas of weakness and strengthen those vital areas for further growth.

This course offers you the opportunity to be a trained marketer whose job is to create content that will be very influential using fundamental marketing skills. We have included intermittent case studies to assess your learning progress and provide an opinionated readiness that aids easy learning. This course is for anyone who wants to learn strategic marketing skills to excel and make profits. Enrol in this course today to create value for your organisation or business.