Learning Outcomes

In this free course, you will learn how to:

• Explain the concept of marketing and why it is important to a business
• Analyse the arguments for and against traditional and digital marketing methods
• Describe how famous brands have used marketing campaigns to convey their key messages to a target audience
• Recognise the key aspects and benefits of a website
• Describe the factors that determine how a page is ranked in organic search results
• Explain what a SWOT analysis is and the reasons why it is beneficial for businesses
• Identify the different stages which will help you develop an effective marketing strategy and marketing plan
• List the elements of a crisis and the benefits of a crisis management plan
• Outline the elements of the promotional mix and define a ‘push and pull’ strategy
• Evaluate the different forms of goods and the different aspects of products
• Recall the stages of product development as well as product life cycles and customer life cycles