Fundamentals of Market Research and Analysis

Name: Fundamentals of Market Research and Analysis
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Discover market research strategies and techniques for solving specific marketing problems in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Describe the marketing research process
List the different types of market research that are carried out and their purposes
Identify the challenges researchers face when developing a market research plan
Recall the various ways of collecting appropriate data depending on factors like time and money costs
Discuss modern information technologies used in market research
State the benefits and limitations of market research in business decision-making
Explain why organizations carry out competitor analysis

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