Fundamentals Google Analytics 4

Name: Fundamentals Google Analytics 4
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Rating: 3.1 (123 reviews)

In this free online course, gain a comprehensive understanding of GA4 and the features of Google Analytics Reports.

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Learning Outcomes

In this free course, you will learn how to:

Describe what the Google Marketing Platform is and what services it offers to its users
Summarise the difference between Google Analytics 3 and Google Analytics 4
Outline differences in the admin panel between UA and GA
Describe what Tag Manager is and why we use it with Google Analytics
Explain how to create a demo account and set up a dual parallel Google Analytics account
Summarise different types of reports we can use in Google Analytics
Outline the functions of Google BigQuery and what role it plays in Google Analytics
Explain the purpose of Google Adwords and how it can be used together with Google Analytics

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