If someone is trying to do some research or wants to purchase an item, they will likely search online. This is why establishing a compelling online presence is crucial for running a business. An online presence for your business not only helps with building your brand but can also bring in lots of sales, boost your company's reputation and customer service and limit your marketing expenses.

This eCommerce course explains step by step how to set up your business online with the aid of a Google Business profile. The first section explains how ‘My Business’ works and how to lay out and verify your business listing. We then show you how to update your business information and establish the benefits of doing so. We also demonstrate how images function as a marketing tool and how to choose the right fit for your business.

Our last section explores ‘Insights’, a helpful analytic tool that comes with your Google Business profile. We present various ways to analyse the data generated from this tool and show you how to use it to make informed business decisions. Finally, we address the benefits of online reviews and explain how to handle negative reviews to improve customer service. This course suits small business owners and aspiring entrepreneurs who want to establish an eye-catching online presence that draws traffic, engagement and customers. Sign up to learn how to use Google Business to improve your branding, marketing and customer service.