Diploma in Services Marketing: Integrating People, Technology and Strategy

Name: Diploma in Services Marketing: Integrating People, Technology and Strategy
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In this free course, learn how service businesses can be managed to achieve greater efficiency and customer satisfaction

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Learning Outcomes

Having completed this course you will be able to:

Explain the concept of services marketing
Describe the factors that stimulate the transformation of service economies
Discuss the role of consumer behavior in the service context
State the key elements of a positioning strategy
Define what a service product is
Explain the features of the flower of service model
Explain the various opportunities and strategies of global marketing
Describe the foundations of pricing strategy and the different types of financial costs
Define what revenue management is
Explain the process involved in designing and managing service processes
State the different types of demand-supply situations
Recognize the various forms of productive capacity
Describe how to manage relationships and build loyalty

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