Free Online Services Marketing Course | Alison

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Diploma in Services Marketing: Integrating People, Technology and Strategy

In this free course, learn how service businesses can be managed to achieve greater efficiency and customer satisfaction

Service Management
Free Course
This free online services marketing course provides a comprehensive review and analysis of the main service marketing issues, practices and strategies. By studying these key concepts, organizing frameworks and tools, you will learn how service businesses can be managed to achieve greater efficiency and customer satisfaction. Start this course today and learn valuable skills in services marketing.
  • Duration

    10-15 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher






View course modules


This course introduces you to the main concepts in services marketing. It begins by exploring new perspectives in marketing in the service economy, including consumer behaviour. You will learn
about positioning services in a competitive environment and developing, marketing and distributing service products across multiple channels.

The course provides insights into: setting prices, implementing revenue management, promoting services, educating customers, balancing demand, productive capacity, managing relationships, improving service quality and productivity and striving for market leadership. The scope of the services sector is increasing globally and this free course has been created in response to the global transformation of economies towards services.

The expert knowledge you will learn will help you to market and manage services better, thereby improving productivity and increasing customer satisfaction. This course is suitable for business and marketing students, those already working in the industry or those interested in a career in the sector. You can start this course here.

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Understanding Service Products

Understanding Consumers and Market

Service Distribution and Pricing Strategies

Marketing of Services

Balancing Demand and Productive Capacity

Managing Customer Interface

Developing Customer Relationships

Striving for Service Excellence

Course assessment

Learning Outcomes

Having completed this course you will be able to:

  • Explain the concept of services marketing
  • Describe the factors that stimulate the transformation of service economies
  • Discuss the role of consumer behavior in the service context
  • State the key elements of a positioning strategy
  • Define what a service product is
  • Explain the features of the flower of service model
  • Explain the various opportunities and strategies of global marketing
  • Describe the foundations of pricing strategy and the different types of financial costs
  • Define what revenue management is
  • Explain the process involved in designing and managing service processes
  • State the different types of demand-supply situations
  • Recognize the various forms of productive capacity
  • Describe how to manage relationships and build loyalty


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.



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