This course will introduce you to the main concepts of services marketing. In particular, it will define exactly what is meant by the term 'service', and look at the characteristics of a service. It further looks at both micro-environments and macro-environments in the services marketing industry, in order to establish the impact of different aspects of the environment on your service business.
This course looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It further looks at the consumers of a service, and discusses how to understand their behavior. The development of new services that meet the consumer's needs are looked at. T
his course examines the service process, and how to design a successful service. The importance of developing your service personnel, and educating your customers is discussed. It looks at designing the physical aspects of your service, before moving onto the management of integrated marketing communications.
The management of different aspects of your service business are also examined. Case studies are used to show how to apply the different techniques discussed to a real service.
This course will be of interest to anyone who owns, or wants to establish, a service business.
Having completed this course you will be able to:
- Describe the different types of services available, and their influences.
- Discuss the service system.
- Define what is meant by a service.
- Discuss business legislation in relation to the macro-environment.
- Discuss the impact of the economic environment on the macro-environment.
- Describe the effect of technology on the environment.
- Describe how to design a service blueprint.
- Describe the important considerations for service delivery.
- Discuss service recovery in relation to service management.
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.