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Diploma in Service Marketing

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Diploma in Service Marketing
  • Description
  • Outcome
  • Certification
  • This course will introduce you to the main concepts of services marketing. In particular, it will define exactly what is meant by the term 'service', and look at the characteristics of a service. It further looks at both micro-environments and macro-environments in the services marketing industry, in order to establish the impact of different aspects of the environment on your service business.

    This course looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It further looks at the consumers of a service, and discusses how to understand their behavior. The development of new services that meet the consumer's needs are looked at. T

    his course examines the service process, and how to design a successful service. The importance of developing your service personnel, and educating your customers is discussed. It looks at designing the physical aspects of your service, before moving onto the management of integrated marketing communications.

    The management of different aspects of your service business are also examined. Case studies are used to show how to apply the different techniques discussed to a real service.

    This course will be of interest to anyone who owns, or wants to establish, a service business.

  • Having completed this course you will be able to:


    • Describe the different types of services available, and their influences.
    • Discuss the service system.
    • Define what is meant by a service.
    • Discuss business legislation in relation to the macro-environment.
    • Discuss the impact of the economic environment on the macro-environment.
    • Describe the effect of technology on the environment.
    • Describe how to design a service blueprint.
    • Describe the important considerations for service delivery.
    • Discuss service recovery in relation to service management.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma or Certificate.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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