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Diploma in Service Marketing
Learn how to market your service effectively with the help of this free online service marketing course.
Description
This course will introduce you to the main concept of services marketing and look at the characteristics of a service. You will learn the importance of studying services marketing management as well as the impact of the micro-environment and macro-environment in the services marketing industry. The course will teach you how to identify potential marketing opportunities for your service business as well as how to breakdown the market that applies to your service.
You will then look at the consumers and study their behavior in order to come up with new services that will meet their needs. You will learn how to design a successful service and the processes that go with a service design. The course will teach you the importance of developing your service personnel and educating your customers as well as cover the management of service channels and designing the physical aspects of your service. You will also learn how to apply services marketing techniques to different types of services.
Effectively marketing a service can be achieved by first studying the underlying environment and the characteristics of service consumers. This course will teach business entrepreneurs and managers exactly how to do this in a profitable way. You will also get the chance to look at services marketing case studies that will give you some really detailed examples of this process in action. So, get started today, and level up in no time.
Modules
Module 1: Services
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Services: Learning Outcomes
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Introduction to Services Marketing
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Why Study Services Marketing Management
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The Service System
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Characteristics of Services
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Services: Lesson Summary
Module 2: Understanding Macro and Micro Environments
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Understanding Macro and Micro Environments: Learning Outcomes
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Understanding the Macro-Environment I
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Understanding the Macro-Environment II
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The Macro-Environment III and The Micro-Environment I
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Understanding the Micro-Environment II
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Understanding Macro and Micro Environments: Lesson Summary
Module 3: Marketing a Service
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Marketing a Services: Learning Outcomes
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Services Marketing Process
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Exploring Marketing Opportunities I
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Exploring Marketing Opportunities II
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Segmenting the Market, Targeting and Positioning
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Services Marketing Research
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Marketing a Service: Lesson Summary
Module 4: Understanding Service Consumers
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Understanding Service Consumers: Learning Outcomes
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Understanding Consumer Behaviour
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New Service Development
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The Service Product
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Service Quality
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Understanding Service Consumers: Lesson Summary
Module 5: Diploma in Service Marketing - First Assessment
Module 6: Developing a Service Design
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Developing a Service Design: Learning Outcomes
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Designing the Service Process
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Developing Service Personnel
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Educating Customers
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Managing Service Delivery Channels
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Managing Channel Conflict
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Managing Demand and Capacity
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Developing a Service Design: Lesson Summary
Module 7: Managing a Service
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Managing a Service: Learning Outcomes
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Designing the Physical Evidence
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Managing Integrated Marketing Communications
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Pricing the Service
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Managing Customers
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Managing Service Recovery
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Providing Service Guarantees
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Consumer Protection
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Managing a Service: Lesson Summary
Module 8: Services Marketing Case Studies
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Services Marketing Case Studies: Learning Outcomes
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Case Study I: Tourism and Travel Services
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Case Study II: Financial Services
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Case Study III: Information Technology Services
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Case Study IV: Health Care Services
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Case Study V: Education and Extension Services
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Services Marketing Case Studies: Lesson Summary
Module 9: Diploma in Service Marketing - Second Assessment
Course assessment
Learning Outcomes
Having completed this course you will be able to:
- Describe the different types of services available, and their influences.
- Discuss the service system.
- Define what is meant by a service.
- Discuss business legislation in relation to the macro-environment.
- Discuss the impact of the economic environment on the macro-environment.
- Describe the effect of technology on the environment.
- Describe how to design a service blueprint.
- Describe the important considerations for service delivery.
- Discuss service recovery in relation to service management.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Diplomas for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping
All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.
