Diploma in Service Marketing

Modules List( 10 )

• Fundamentals of Service Marketing
• Resource: Fundamentals of Service Marketing View Resource
• Module
  1 Services
  • This module will introduce you to the main concepts of services marketing. In particular, it will define exactly what is meant by the term 'service', and look at the characteristics of a service.
  • Services: Learning Outcomes
    Start Topic
  • Introduction to Services Marketing
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  • Why Study Services Marketing Management
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  • The Service System
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  • Characteristics of Services
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  • Services: Lesson Summary
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• Module
  2 Understanding Macro and Micro Environments
  • This module looks at both micro-environments and macro-environments in the services marketing industry. In particular it looks at the impact of different aspects of the environment on your service business.
  • Understanding Macro and Micro Environments: Learning Outcomes
    Start Topic
  • Understanding the Macro-Environment I
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  • Understanding the Macro-Environment II
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  • The Macro-Environment III and The Micro-Environment I
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  • Understanding the Micro-Environment II
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  • Understanding Macro and Micro Environments: Lesson Summary
    Start Topic
• Marketing and Developing Services
• Resource: Marketing and Developing Services View Resource
• Module
  3 Marketing a Service
  • This module looks at the particulars of marketing a service business. It examines how to identify potential marketing opportunities for your service business. It also looks at how to breakdown the market to apply to your service, and how to effectively research this market.
  • Marketing a Services: Learning Outcomes
    Start Topic
  • Services Marketing Process
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  • Exploring Marketing Opportunities I
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  • Exploring Marketing Opportunities II
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  • Segmenting the Market, Targeting and Positioning
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  • Services Marketing Research
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  • Marketing a Service: Lesson Summary
    Start Topic
• Module
  4 Understanding Service Consumers
  • This module looks at the consumers of a service, and discusses how to understand their behavior. The development of new services that meet the consumer's needs are looked at. The service product, and the quality of this service, are are also examined.
  • Understanding Service Consumers: Learning Outcomes
    Start Topic
  • Understanding Consumer Behaviour
    Start Topic
  • New Service Development
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  • The Service Product
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  • Service Quality
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  • Understanding Service Consumers: Lesson Summary
    Start Topic
• Module
  5 Diploma in Service Marketing - First Assessment
  • You must score 80% or more to pass this assessment.
  • Diploma in Service Marketing - First Assessment
    Start Topic
• Designing a Service
• Resource: Designing a Service View Resource
• Module
  6 Developing a Service Design
  • This module examines the service process, and how to design a successful service. The importance of developing your service personnel, and educating your customers is discussed. Managing you service channels, and the capacity of these channels, is also looked at.
  • Developing a Service Design: Learning Outcomes
    Start Topic
  • Designing the Service Process
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  • Developing Service Personnel
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  • Educating Customers
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  • Managing Service Delivery Channels
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  • Managing Channel Conflict
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  • Managing Demand and Capacity
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  • Developing a Service Design: Lesson Summary
    Start Topic
• Module
  7 Managing a Service
  • This module begins by looking at designing the physical aspects of your service, before moving onto the management of integrated marketing communications. The management of different aspects of your service business are also examined.
  • Managing a Service: Learning Outcomes
    Start Topic
  • Designing the Physical Evidence
    Start Topic
  • Managing Integrated Marketing Communications
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  • Pricing the Service
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  • Managing Customers
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  • Managing Service Recovery
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  • Providing Service Guarantees
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  • Consumer Protection
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  • Managing a Service: Lesson Summary
    Start Topic
• Services Marketing Case Studies
• Resource: Services Marketing Case Studies View Resource
• Module
  8 Services Marketing Case Studies
  • This module looks at case studies of different service types; in order to show you how to apply different services marketing techniques to a variety of services.
  • Services Marketing Case Studies: Learning Outcomes
    Start Topic
  • Case Study I: Tourism and Travel Services
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  • Case Study II: Financial Services
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  • Case Study III: Information Technology Services
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  • Case Study IV: Health Care Services
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  • Case Study V: Education and Extension Services
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  • Services Marketing Case Studies: Lesson Summary
    Start Topic
• Module
  9 Diploma in Service Marketing - Second Assessment
  • You must score 80% or more to pass this assessment.
  • Diploma in Service Marketing - Second Assessment
    Start Topic
• Module
  10 Course assessment
  • Diploma in Service Marketing - Final Assessment
    Start Topic