Diploma in Amazon Pay-Per-Click Fundamentals

Name: Diploma in Amazon Pay-Per-Click Fundamentals
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This free online diploma course explains how to use Amazon's Pay-Per-Click (PPC) advertising to boost eCommerce sales.

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Learning Outcomes

In this free course, you will learn how to:

Explain the importance of Amazon PPC advertising and its role in eCommerce
Create compelling ads and optimise product listings to increase visibility and ‘click-through’ rates
Apply advanced analytical techniques to track and measure of the performance of marketing campaigns
Explain how to optimise budget allocation to maximise profitability while scaling Amazon PPC campaigns
Analyse case studies and best practices to apply in real-world marketing campaigns
Discuss how to set up and navigate Amazon's PPC Campaign Manager

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