Learning Outcomes

In this free course, you will learn how to:

• Discuss some of the advantages of digital advertising
• Analyze the impact of online marketing and advertising
• Describe how location targeting works in marketing
• Identify the different types of research in digital marketing
• Compare a DSP and an SSP campaign
• Describe how to set up a Facebook brand page to use for a Facebook Ad campaign
• Recall how to set up a campaign in a Demand Side Platform
• Explain how to set up a mediation group in Google's AdMob
• Explain the history of AdBlocking, trends, and industry response