Learning Outcomes

In this free course, you will learn how to:

• Define the key components of a strategic communication plan
• Describe the foundational principles of an effective communication plan
• Identify different communication channels and justify their use based on audience, context, and communication objectives
• Apply strategic timing principles to enhance message impact and audience engagement
• Create a basic communications budget and allocate resources effectively across chosen channels and activities
• Create a system for monitoring communication efforts using measurable indicators
• Distinguish between internal and external communication strategies and apply appropriate tactics for each