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Customer Service Value in Marketing Analytics
Learn how to use customer service value in marketing analytics as well as customer churn from this free online course.
Description
Customer Service Value in Marketing Analytics is a free online course that offers a comprehensive guide to understanding the importance of the customer churn approach in marketing. This course will teach you how various techniques can be used to predict customer-churning behaviour in marketing analytics. It begins with an analysis of customer service control, and how it can be used to solve real-life problems.
Next, you will learn about text mining, as well as the impact of Internet availability on the analytics process. You will also study the features and application of natural language processing in analytics, as well as the roles of information and digital technologies. Then you will discuss the features of tokenization, as well as how to use the mining natural language processing approach in marketing. Analyze the customer lifetime value approach, as well as studying how to maintain a relationship with customers. Finally, you will grapple with customer relationship management, as well as the other features of the economics of CRM in marketing analytics.
This free online course provides practical knowledge and numerous applications like spam detection in text mining and sentiment analytics, as well as how to use the naive Bayes classifier algorithm for the spam detection process. This course will be of significant interest to business organizations, programmers and anyone interested in using marketing analytics for private or professional e-commerce.
Start Course NowModules
Customers Churn and Customer Service Value
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Customers Churn and Customer Service Value - Learning Outcomes
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Customer Churn Prediction
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Customer Churn Control
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Customer Switching Behavior
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Customer Lifetime Value
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Customer Lifetime Value in Specific Cases
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Survival Analysis in Customer Churn
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Customers Churn and Customer Service Value - Lesson Summary
Text Mining and Sentiment Analytics
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Text Mining and Sentiment Analytics - Learning Outcomes
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Text Mining Application
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Understanding Tokenization
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Text Mining in Marketing
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Spam Detection
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R Programming in Naive Bayes Algorithm
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Text Mining and Sentiment Analytics - Lesson Summary
Course assessment
Learning Outcomes
Upon completion of this course, you should be able to:
Explains the concept of customer service control in customer lifetime value
Describe how to check the ROC curve and optimal curve in the customer churn prediction
Discuss the things marketers can focus on in customer sifting situations
List various nuances that can be used to predict customer churning behavior
Explain the concept of text mining and the impact of Internet availability
List the features of tokenization and mining natural language processing approach
Outline the features of text mining and sentiment analysis
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
