Customer Service Value in Marketing Analytics | Free Course | Alison
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Customer Service Value in Marketing Analytics

Learn how to use customer service value in marketing analytics as well as customer churn from this free online course.

Marketing
Free Course
Customer Service Value in Marketing Analytics is a free online course that offers an in-depth understanding of customer service value as well as the importance of the customer churn approach in marketing analytics. You will learn about the various nuances that can be used to predict customer churning behaviour and also study the use of text mining in digital marketing.
  • Duration

    4-5 Hours
  • Certification

    Yes
  • Mobile Friendly

    Yes
  • Publisher

    NPTEL
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

Customer Service Value in Marketing Analytics is a free online course that offers a comprehensive guide to understanding the importance of the customer churn approach in marketing. This course will teach you how various techniques can be used to predict customer-churning behaviour in marketing analytics. It begins with an analysis of customer service control, and how it can be used to solve real-life problems.

Next, you will learn about text mining, as well as the impact of Internet availability on the analytics process. You will also study the features and application of natural language processing in analytics, as well as the roles of information and digital technologies. Then you will discuss the features of tokenization, as well as how to use the mining natural language processing approach in marketing. Analyze the customer lifetime value approach, as well as studying how to maintain a relationship with customers. Finally, you will grapple with customer relationship management, as well as the other features of the economics of CRM in marketing analytics.

This free online course provides practical knowledge and numerous applications like spam detection in text mining and sentiment analytics, as well as how to use the naive Bayes classifier algorithm for the spam detection process. This course will be of significant interest to business organizations, programmers and anyone interested in using marketing analytics for private or professional e-commerce.

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Learning Outcomes

Upon completion of this course, you should be able to:



  • Explains the concept of customer service control in customer lifetime value



  • Describe how to check the ROC curve and optimal curve in the customer churn prediction



  • Discuss the things marketers can focus on in customer sifting situations



  • List various nuances that can be used to predict customer churning behavior



  • Explain the concept of text mining and the impact of Internet availability



  • List the features of tokenization and mining natural language processing approach



  • Outline the features of text mining and sentiment analysis


Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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