Customer Needs in Product Design | Free Online Course | Alison

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Customer Needs in Product Design Engineering

In this free online course, learn about the analysis and evaluation of Customer Needs in Product Design Engineering.

Free Course
In this free online course, learn about the analysis and evaluation of Customer Needs in Product Design Engineering. Learn the different categories of customer needs, customer needs modelling, and the affinity diagram which is a tool that is used to organize data in an efficient manner. Boost your Customer Needs in Product Design Engineering knowledge and skills by studying this comprehensive course.
  • Duration

    1.5-3 Hours
  • Certification

  • Mobile Friendly

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In this free online course, you are introduced to the world of Customer Needs in Product Design Engineering. You will explore the five Categories of Customer Needs, as well as the process of Identifying Customer Needs and how these needs can be gathered. Demonstrations, problems, examples and assessment questions in this instructor-led video-based course, are designed to provide you with a comprehensive foundation, which will enable you to take serious steps into this career.

The course begins by introducing you to the different types of needs that customers might have. Then, the concept of the Activity Diagrams will be discussed, which is an effective tool used to represent the customer environment where a product is used. You will explore the concept of Customer Needs Modelling, which helps the design team understand what the customers want from a product.

You will learn about Direct and Indirect Customer Needs. You will gain insight into Niche and Variable Needs. You will discover the importance of choosing the right Interview Method when gathering data. Finally, you will study Customer Needs Statements, Product Specifications and how to establish Target Specifications. This course will be of interest to Product Design Engineering students, or those professionals looking to enhance their career prospects in the Product Design Engineering Industry. Why wait? Start this course today.

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Learning Outcomes

Upon successful completion of this course, you should be able to:

  • Explain the process of converting Customer Needs into Product Specifications
  • Discuss the different types of Customer Needs
  • Describe the Categories of Customer Needs
  • Discuss the four Methods of Gathering Data
  • Differentiate between Latent and Indirect Needs
  • Explain the Customer Needs Analysis phase of Product Development
  • Describe the process of formulating Interpreted Customer Needs


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