The primary purpose of business is to make money from customers who pay for its products or services. The growth and success of a business brand are therefore closely linked to how much its customers appreciate it, which manifests as ‘brand loyalty’. This marketing course explains how to build a brand that appeals to your target audience. We provide proven techniques and expert insider tips to help you accomplish your branding and marketing goals and establish a loyal customer base.

This course begins with the process of finding an ideal name that suits your brand. We compare literal, metaphoric and fanciful names and discuss how the nature of your business should guide you when choosing a brand name that appeals to potential customers. The course explains how to establish a solid brand identity that will stir up the emotions of your target audience and keep them loyally connected to your brand.

The course describes the qualities your brand message should possess to suit your potential customers' values. We establish the importance of developing creative guidelines for your brand as they allow you to build a brand character that appeals to your potential customers and persuades them to choose your goods and services over the competition. Sign up for this marketing course to learn the principles of branding and employ proven marketing techniques to connect with and retain a loyal customer base.