The first step in creating and retaining a loyal online audience is creating and distributing high-quality content. However, the sheer amount of online content can make it difficult to cut through the noise and get your message across. ‘Content syndication’ is the practice of publishing your content on third-party websites and can help you amplify your content reach and drive more traffic to your website, which in turn increases revenue. This digital marketing course explains how to strengthen your content marketing strategy, increase your online presence and attract more visitors using social media, articles, press releases and video-sharing sites.

We begin by defining ‘content syndication’ and lay out its benefits and types. We then show you how to choose the most appropriate channels for your niche material. We also demonstrate how to write and market your content and establish the importance of guest blogging. The course then dives into social media marketing and examines popular marketing platforms like those found on Reddit, LinkedIn and Facebook. We discuss the role of content creation and advertising placement in maximising impact and engagement. The course also explains how to use Hootsuite, an automation tool that works on several social media platforms.

This digital marketing course then moves on to Twitter and Instagram marketing and shows you how to create compelling ‘tweets’ and ‘impressions’. We also focus on video syndication and discuss how to distribute high-quality video content across platforms like YouTube, Vimeo, Dailymotion and Wistia. Lastly, we study press releases and explain how to write compelling copy and upload content to distribution sites. This digital marketing course delves into the fascinating world of online branding and content promotion. We explain how content syndication can be harnessed to drive traffic to your website, build brand loyalty and increase engagement. Sign up to widen your digital footprint.