Free Online Course on Perception, Emotion and Cognition | Alison
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Consumer Perception, Emotion and Cognition

Free online course on Gestalt theory of perception, consumer motivation, and also how consumers experience emotions.

Psychology
Free Course
This free online consumer perception, emotion and cognition course will teach you about sensory perception of a consumer, the Gestalt theory of perception, and also how information is captured and stored in the memory of the consumer. You will also learn about classical conditioning, rewards and punishment for a consumer and marketer, as well as the models that explain various consumer motivations and also how consumers experience emotions.
  • Duration

    3-4 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Modules

Outcome

Certification

View course modules

Description

In this course, you will learn about psychophysics, sensory perception as well as the Gestalt theory of perception. Then, the course will teach you about product and service perception as well as the inductive inferences of consumers. Also, how information is captured and stored in the memory as well as how information is retained and retrieved from memory will also be covered.

Then, the course will also teach and introduce the learner to learning and its probability theory and also classical conditioning. Then, the course will also teach about rewards and punishment and also an introduction to the motivations of a consumer. Lastly, the course will then teach about various models that explain the motivation of a consumer as well as an explanation of how consumers experience emotions.

This course is helpful for learners looking to learn about the state of mind or the perception of consumers when they purchase products or services in the marketplace. Learners who want to learn about the motivations of a consumer in the marketplace may also take this course. Begin this course to understand how information is captured, stored, retrieved and retained in the memory of the consumer.

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Learning Outcomes

Having completed this course, you should be able to:


  • Discuss sensory perception and the Gestalt theory of perception.
  • Examine consumer categorization in terms of perception and cognition.
  • Identify the two conceptualizations of service quality.
  • Examine the factors the influence the perception of quality of service.
  • Discuss risk perception and the categories of risk perception.
  • Examine how information is captured, retained and retrieved from the memory.
  • Examine classical and operant conditioning.
  • Discuss how rewards and punishments influence consumer behaviours.
  • Discuss how to use behaviour models to explain behaviour.
  • Examine how consumer motivation affects marketplace behaviour.
  • Identify the causes and effects of consumer mood and consumer involvement.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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