Consumer Perception, Emotion and Cognition
Free online course on Gestalt theory of perception, consumer motivation, and also how consumers experience emotions.Publisher: NPTEL
CertificationView course modules
In this course, you will learn about psychophysics, sensory perception as well as the Gestalt theory of perception. Then, the course will teach you about product and service perception as well as the inductive inferences of consumers. Also, how information is captured and stored in the memory as well as how information is retained and retrieved from memory will also be covered.
Then, the course will also teach and introduce the learner to learning and its probability theory and also classical conditioning. Then, the course will also teach about rewards and punishment and also an introduction to the motivations of a consumer. Lastly, the course will then teach about various models that explain the motivation of a consumer as well as an explanation of how consumers experience emotions.
This course is helpful for learners looking to learn about the state of mind or the perception of consumers when they purchase products or services in the marketplace. Learners who want to learn about the motivations of a consumer in the marketplace may also take this course. Begin this course to understand how information is captured, stored, retrieved and retained in the memory of the consumer.Start Course Now
Consumer Perception and Cognition
Consumer Perception and Cognition - Learning Outcomes
Perception and Cognition I
Perception and Cognition II
Memory and Learning I
Consumer Perception and Cognition - Lesson Summary
Mood, Emotion and Cognition
Mood, Emotion and Cognition - Learning Outcomes
Memory and Learning II
Emotion Motivation and Mood I
Emotion Motivation and Mood II
Mood, Emotion and Cognition - Lesson Summary
Having completed this course, you should be able to:
- Discuss sensory perception and the Gestalt theory of perception.
- Examine consumer categorization in terms of perception and cognition.
- Identify the two conceptualizations of service quality.
- Examine the factors the influence the perception of quality of service.
- Discuss risk perception and the categories of risk perception.
- Examine how information is captured, retained and retrieved from the memory.
- Examine classical and operant conditioning.
- Discuss how rewards and punishments influence consumer behaviours.
- Discuss how to use behaviour models to explain behaviour.
- Examine how consumer motivation affects marketplace behaviour.
- Identify the causes and effects of consumer mood and consumer involvement.
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