Consumer Perception, Emotion and Cognition

In this course, you will learn about psychophysics, sensory perception as well as the Gestalt theory of perception. Then, the course will teach you about product and service perception as well as the inductive inferences of consumers. Also, how information is captured and stored in the memory as well as how information is retained and retrieved from memory will also be covered.

Then, the course will also teach and introduce the learner to learning and its probability theory and also classical conditioning. Then, the course will also teach about rewards and punishment and also an introduction to the motivations of a consumer. Lastly, the course will then teach about various models that explain the motivation of a consumer as well as an explanation of how consumers experience emotions.

This course is helpful for learners looking to learn about the state of mind or the perception of consumers when they purchase products or services in the marketplace. Learners who want to learn about the motivations of a consumer in the marketplace may also take this course. Begin this course to understand how information is captured, stored, retrieved and retained in the memory of the consumer.