Consumer Behavior Insights: Biases, Heuristics, and Emotional Drivers

Name: Consumer Behavior Insights: Biases, Heuristics, and Emotional Drivers
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Rating: 3.6 (32 reviews)

This free online course will help you understand the elements that influence the dynamics of consumer behavior.

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Learning Outcomes

In this free course, you will learn how to:

Identify the role of cognitive biases and heuristics
Recognize the different types of cognitive biases and heuristics
Identify the insights from cognitive biases and heuristics to product design
Define the impact of cognitive biases on perception and judgment
Summarize the strategies to mitigate cognitive biases in product management
Discuss the role of motivation and emotion in influencing consumer actions
Describe the ways to design marketing campaigns that leverage motivation and emotion
Explain the theories of motivation and emotion in marketing

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