Basics of YouTube Marketing

Name: Basics of YouTube Marketing
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This free online content creation course teaches you how to create, optimise and market a successful YouTube channel.

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Learning Outcomes

In this free course, you will learn how to:

Discuss effective strategies and techniques used to grow your YouTube channel and generate revenue
Explain how to design effective thumbnails with web applications like Canva
Categorise your YouTube video content and playlists to optimise engagement and viewer experience
Identify patterns in your YouTube analytics to gain insights into audience behaviour
Outline the key components of effective YouTube marketing strategies
Analyse the evolution of YouTube and its impact on digital marketing

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