Learning Outcomes

In this free course, you will learn how to:

• Compare the concepts of market and marketing research
• Discuss the advantages and disadvantages of internal and external researchers
• Identify the different types of research data
• Describe the stages of the marketing research process
• Discuss how to define a research problem
• Explain the significance of sample size, unit, frame and research method
• Recall the steps involved in the development of survey instruments
• List the different types of research
• Identify the various classifications of research design
• Describe survey design and organize fieldwork
• Explain how hypothesis testing works